​VISION

We commit to making food

safe and available, everywhere​


​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​STRATEGIC DIRECTION

Tetra Pak’s 2020 Strategy, introduced in 2010, focuses on ensuring the company is properly positioned to face the challenges, and capture the opportunities, of our continually-changing business landscape.

Since its launch, we have secured growth across all parts of our business model: capital equipment, packaging materials and services. In doing so, we have moved beyond our core business of carton packaging for dairy and juice, with a particular focus on strengthening our processing and service offerings, and on creating new business opportunities in non-traditional food and beverage categories.

At the same time, we have become leaner and more productive, taking steps to greatly improve our organisational effectiveness and operational performance.

We have accelerated value driven innovation, broadening and bolstering our product and service portfolio to help meet the current needs and future expectations of customers and consumers alike.

And we have continued to pursue environmental excellence, expanding that agenda to embrace the broader elements of corporate responsibility and taking steps to ensure that sustainable thinking is embedded into our long-term business st​rategy.

OUR VALUE PROPOSITION

Our value proposition to customers is built on a straightforward commitment: to place their success at the heart of everything we do.

In practice, this means dedicating ourselves not only to understanding their needs, but also those of their customers, using our global resources, industry expertise and market insight to help them fulfil their ambitions.

As the leading innovator in the food processing and packaging industry, providing end-to-end solutions, we focus on ensuring that our customers deliver products of outstanding quality and consumer appeal, while maintaining the highest standards of food safety, operational performance and sustainability.

It is a value proposition we hope sends a clear message: we are one company, putting the customer first, in pursuit of our shared vision.​

STRATEGIC PRIORITIES

Tetra Pak strategic priorities