In 2018, beverage, foods, home and personal care market segments have seen over 3,000 billion units of consumer packaged goods sold. Analysts from Euromonitor International forecast that approximately 237 billion additional units will be sold by 2021 (2 per cent compound annual growth rate – CAGR – from 2018 to 2021).
Within consumer packaged goods, beverages account for 53 per cent of the packaged units sold. Food is the second largest market, representing 41 per cent; the remaining 7 per cent are home and personal care products.
Fast-moving consumer goods (FMCG) are packaged using a large range of materials. The four most common packaging materials used are PET (20 per cent share of total consumer packaged goods), glass (14 per cent), can (13 per cent) and carton (12 per cent).
In a market dominated by China (24 per cent) and Europe & Central Asia (20 per cent), the packaging material that is most widely adopted is PET, accounting for 35 per cent of the packaging units. PET is the packaging material of choice for carbonated soft drinks and mineral water, and it is showing interesting growth opportunities also within tea and dairy segments.
The alcoholic drinks market is valued at €1.425 billion, with the wine and spirits segments showing dynamism in terms of packaging line investments, due to multiple packaging changes taking place at a fast pace.
Food is an innovative and growing market. PET is very attractive in this segment, mainly due to its transparency, branding opportunities, practical benefits (squeezability) and cost-efficiency, coupled with producers’ incremental need to reduce their carbon footprint and weight of containers.
With the home and personal care market accounting for 210 billion units in 2018, the beauty care subcategory (61 per cent of the total) expects a 2.7 per cent increase in CAGR until 2021, mainly driven by the increasing adoption of functional, transparent packaging, “greener” and innovative formulations. Home care is also set for growth with a 1.9 per cent increase in CAGR by 2021, with Asia leading in population, production and consumption.
PACKAGING MARKET & CATEGORIES
FOOD, HOME AND PERSONAL CARE