DeLaval to take conventional parlour milking to the next level with its new Milking Automation MA Series  

• DeLaval announces the launch of Milking Automation MA Series, an advanced milking control unit for conventional parlour systems. 
• The new system integrates seamlessly into existing or new parlour setups, providing real-time data insights and scalable functionality. 
• Scheduled for release on 1 January 2025, the Milking Automation MA Series aims to meet the evolving demands of dairy farmers globally.

Tumba, Sweden, 2 December 2024 –  DeLaval is set to launch the DeLaval Milking Automation MA Series, a new milking automation control system specifically designed to meet the evolving needs of dairy farmers using conventional parlour systems. Scheduled for release on 1 January 2025, the Milking Automation MA Series is built to help farmers optimise their operations, offering features such as real-time data insights, scalable functionality, and cloud connectivity. 

Once the milking clusters are manually attached, the Milking Automation MA Series takes charge, automating the process—from monitoring and controlling pulsation to measuring milk yield and automatically detaching the clusters when milking is finished. 

“The new Milking Automation Series is designed to deliver unmatched connectivity, flexibility, and performance for dairy farmers, offering more efficient control at the push of a button. With DeLaval Flow-Responsive™ milking, it easily adapts to each cow’s individual needs, automatically adjusting milking speed and intensity to optimise milk yield while ensuring udder health. With its user-friendly interface and scalability to accommodate farm growth, this offering provides a more comprehensive solution that is designed to ‘grow with the farm,’” says Christian Schmitz, Cluster Solution Specialist for Automation at DeLaval. 

This new series consolidates all of DeLaval’s Milking Automation solutions for conventional parlour systems into a single streamlined product line available in three models – MA100, MA200, and MA500 – each designed to meet the specific needs of different types of farmers. The MA100 is a standalone version that provides more basic automation for those seeking simple efficiency improvements, while the MA500 is the most advanced model, offering an additional display showing key cow, milk, and herd management data. 

Ease of use is a cornerstone, with the units featuring a one-touch button that allows farmers to easily toggle between milking functions, such as manual take-off, manual mode, stimulation, high vacuum, and sorting cows. This simple one-button system simplifies operations, reduces manual input, and streamlines workflows by enabling quick adjustments. A colour-coded LED alert also helps farmers easily identify when intervention is needed.  

The MA Series is also built around four key ‘hero’ categories: FlexiCommand, FlexiFit, FlexiFuture, and FlexiMilk, which represent the new core capabilities of the system: 

• FlexiCommand, as the name suggests, offers features that are designed to provide flexibility and effortless control. There are different features available like our Interactive Data Display (IDD) or our new apps for mobile devices. 

• FlexiFit is about ensuring compatibility with all parlour types, including DeLaval, third-party, and competitor systems. This makes the MA Series suitable for both new installations and retrofits, integrating smoothly with existing parlours and simplifying the installation process. 

• FlexiFuture allows the system to grow with the farm. With its modular and scalable design, it can function as a standalone solution or be upgraded to full-system connectivity as the farm expands, ensuring it meets future needs. Once connected, farmers can access advanced services like DeLaval Plus, for real-time data insights and cloud-based services. 

• FlexiMilk is about seamless integration with other DeLaval Excellence solutions, such as DeLaval Milk Meters, Flow-Responsive™ milking, and the Evanza™ milking cluster. 

Read press release DeLaval to take conventional parlour milking to the next level with its new Milking Automation MA Series